Events Global Business Series: Successful Cross Cultural Negotiation

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  • STARTMar 4th - 11:30am

  • ENDMar 4th - 1:00pm

  • VENUEACC Highland Learning Center Room 2217 (Second Floor)

Global Business Series: Successful Cross Cultural Negotiation

Based on the 6D Model of Prof. Geert Hofstede, Salvador Apud will explain how the key components of a negotiation process are affected by the cultural background of the negotiators.

In today’s globalized business environment, it is common to find ourselves negotiating or executing business deals with partners from different cultural backgrounds.

Cultural misunderstandings can negatively impact a company’s bottom line.  Examples of blunders resulting in lost business are on the rise. 

Attendees will learn how to properly prepare for a successful cross cultural negotiation.

As a practical example, Salvador will apply this framework, to a case where US and Mexican negotiators are involved.

The Q&A session will allow participants to expand the application to other cultural backgrounds.


This is a brown bag lunch and learn series.  PLEASE REMEMBER TO BRING YOUR LUNCH.


Salvador Apud is the CEO of US-Mexico Consulting ( ) and of ITIM America ( ) based out of Austin, TX USA, also a Board Member & Consultant.   Salvador has more than 35 years of experience as a consultant, entrepreneur and academic researcher makes him a uniquely qualified consultant in the global arena.
Salvador’s work in Cross Cultural Competence, focuses on providing consultancy, executive coaching and training for Global Corporations (Fortune 500) and Public Institutions to develop: Intercultural Competency in the areas of Communication, Management, Team Building-Leadership, Strategy & Policy implementation, and Executive Coaching. Organizational Culture years of due diligence to support Post Merger Integration of M&A & Change Management projects.
Salvador’s clients include: Accenture, US Air Force, Unilever, Alfa Laval, Petrobras, Ecopetrol, Textron, The Corporate Reputation Institute, NII Holdings, Berlitz Cross Cultural, IBM, LexisNexis, Experian, NBA, Merck, CIBA, John Mansfield, IFL The Swedish Institute of Management, Philips Semiconductors, Robert Bosh, Bayer, Dell Latin America, GTZ, Hoogovens Technical Services and many others.


March 4, 2016
11:30 AM - 1:00 PM
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World Affairs Council Austin
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ACC Highland Learning Center Room 2217 (Second Floor)
6101 Airport Blvd, Austin, TX, 78752, United States.
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